Transforms DTC Winery Management, Saving Wineries Thousands Each Year
Healdsburg, CA, April 14, 2021 — Captina LLC today announces the general availability of CompleteDTC, a genuine breakthrough in direct-to-consumer winery management that levels the playing field for smaller DTC wineries. Founded by Ridgely Evers, the driving force behind QuickBooks® and a lifelong small-business advocate, the impetus for CompleteDTC was his experience growing his own thriving DTC business, DaVero Farms & Winery in Healdsburg, California.
Now, after several years serving a select, invitation-only group of peers, CompleteDTC is making its game changing capabilities generally available to wineries producing fewer than 10,000 cases per year. That’s over 90% of the market, and as businesses they have one key thing in common: every employee wears multiple hats.
“To be successful, they need a comprehensive, fully integrated solution,” said Evers, “because they have neither the time nor the expertise to manage multiple software and service vendors, much less keep disparate sets of data in sync. And history shows that if data is in two places, at least one of them is wrong.” That understanding has driven the development of CompleteDTC. It incorporates the full spectrum of functionality a DTC winery needs — web store, point-of-sale, club manager, customer segmentation and email marketing, reservations and events, outbound sales, club member portal, and…