In today’s fast-changing world, where technologies grow like a shot and consumer interests are hard to predict, marketers can’t rely on guesses and old yet proven strategies only.
Digital marketing is about two opposing concepts in 2021. First, it’s humanization prescribing us to address real issues and craft the content for even more personal engagement. And second, it’s technology marketing with its more mechanical rules on SEO and other behind-the-scenes stuff our customers don’t see.
A smart balance between these two is what helps a business thrive in today’s age of innovation.
This article reveals the digital marketing trends of 2021, allowing you to find that balance for stellar online presence and customer communication.
Based on the neurobiological idea that all feelings, thoughts, and actions are the products of neural activity in the brain, neuromarketing analyzes it to predict consumer behavior and adjust ad campaigns accordingly.
It’s a strategy to measure a person’s brain activity, emotions, and attention to determine which types of content they find engaging. Also known as consumer neuroscience, its data allows optimizing your marketing materials to trigger desired responses from the…