Facebook has published the latest episode in its new ‘Social Skills’ series, which aims to provide expert insights and tips to help social media marketers improve their approach, and maximize their results.
The latest episode features Katie Marylander, the Director of Global Social Marketing for GoPro. Marylander manages the social strategy for the brand, which includes oversight across more than 70 regional accounts, and a huge global audience.
Marylander provides three key tips for an effective social media strategic approach:
1. Maintain a regular posting schedule
A key element of GoPro’s approach, Marylander says, has been consistency:
“Publishing with a regular cadence can keep your community really engaged, which helps the algorithm keep your content leveling to the top of people’s feeds. And then the more often they’re engaging with it, the more often it’s at the top of theirs.”
This underlines the importance of a documented, organized approach to social media marketing, which includes researching your audience, establishing brand voice, outlining your content plan on a calendar and maintaining a schedule.
It also likely involved not getting disheartened. You can’t expect to see floods of engagement right away, but if you stick with a documented content plan, over a defined period, you can then measure your results against the preceding time frame to get a clear view of how your efforts and working,…