Former OMD Australia account director Taylor Fielding has officially launched TFM Digital, a specialist media agency based in Newstead, Brisbane.
It provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector.
Fielding spent the last eight years working for some of Australia’s most prominent media agencies, starting at WPP agencies before moving for OMD Australia.
Fielding’s past clients include Vita Group; Telstra’s largest retail store licensee, McDonald’s QLD & NT, UnitingCare Queensland which encapsulates Blue Care, and Lifeline Queensland’s 130 stores, and Michel’s Patisserie, as well as Queensland Government, Village Roadshow Theme Parks, Artisan Aesthetic Clinics; a premium and bespoke, skin health and wellness brand, the Star Entertainment Group, and Super Retail Group, namely BCF – Boating, Camping and Fishing.
Fielding’s first solo endeavour, TFM Digital, has experienced immense growth since it started in December 2020.
The agency clients list includes City Cave Float & Wellness Centre Head Office, as well as its 19 individual centres, Fitstop Australia, Eureka Street Furniture, and Stellarossa Beenleigh.
Taylor Fielding says the idea for the agency was born when he identified a gap in the market for a trusted media and marketing consultant for franchisees.
“My realisation of this market gap came at an opportune time as I was at a point in my career…