Do I need to know a Kardashian?
I recently read a book about Harry and Meghan and found it interesting that Meghan Markle made moves early in her career to align herself with influencers, and then became one herself, launching The Tig.
So, the answer to the question above is NO, you do not need to know a Kardashian or a Megan Markle to align yourself with influencers.
Over the years, influencer marketing has become an immense part of the marketing landscape. Honestly, I had to do my due diligence to learn more. Influencer marketing often sounds too good to be true, but the numbers don’t lie — on average, for every $1 businesses spend on influencer marketing, they make $18.
New to influencer marketing? Confused as to exactly what it entails? You’re not alone. It is something new to my range of services too. The term “influencer” is tossed around a lot, and it’s not always clear what it means, so let me share what I have learned.
First, what’s an influencer? The term “influencer” is shorthand for social media influencer. A social media influencer is a person who has gained credibility in a certain niche. Today, influencer marketing is a method of choice for top-tier brands around the world, but it wasn’t always this way. For a while, it was considered nothing more than a passing trend.
One thing you need to know: you do not need to be a national company to benefit from this type of marketing. It can be done on a local level, using…