Embracing video as a content tool is important to a business’s marketing strategy. The good news is, it is neither costly nor difficult to do video well.
When forensic accountants Worrells released its annual guide to insolvency in the middle of a pandemic, partner Graeme Beattie FCPA decided to do something a little different.
He and another partner filmed an introductory video to explain what was in the guide for their clients in New South Wales, while each of the company’s other five offices did the same for the clients in their respective states.
Beattie says the response from clients was great.
“It gave the report a human touch and a feeling of connection with us… I did get told I had a head for radio,” he laughs.
Like Worrells, many other companies started using video as a business tool for the first time during the COVID-19 pandemic. In the first quarter of 2020 alone, retail and marketing video views via smartphones increased by 98 per cent in Australia and New Zealand.
This increase was partly driven by the rising prominence of video in online search. Google is now transcribing and indexing the content of videos, not just their title and description.
More people are seeking out information in video format. Google’s video platform, YouTube, is the second biggest search engine in the world, after Google Search. It has become a hub for information, entertainment and social…