Advocates for children from around the world urged Facebook chief Mark Zuckerberg on Thursday to ditch plans for a version of Instagram geared toward pre-teens.
Campaign for a Commercial-free Childhood and the Electronic Privacy Information Center were among nearly 100 groups and individuals from North America, Europe, Africa and Australia to make the plea in a letter to Zuckerberg.
Instagram “exploits young people’s fear of missing out and desire for peer approval,” the letter contended.
“The platform’s relentless focus on appearance, self-presentation and branding presents challenges to adolescents’ privacy and well-being,” it argued, building on concerns about predators, bullies and inappropriate content.
Instagram is exploring the launch of a version of the image-centric social network for children under 13, with parental controls.
Facebook-owned Instagram, like its parent company, allows only those older than 13 to join but verifying age on the internet makes it challenging to catch all rule breakers.
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“The reality is that kids are online,” Facebook spokeswoman Stephanie Otway said in response to an AFP inquiry.
“They want to connect with their family and friends, have fun and learn, and we want to help them do that in a way that is safe and age-appropriate.”
Facebook is working with child development and mental health experts to prioritize safety and privacy,…