NOVA Entertainment announced the launch of a new Nova Network marketing campaign to ‘Turn Up The Feel Good’, featuring a new look for the iconic Nova Boy brand character, that will run across multiple platforms from Sunday 18 April.
Since the Nova Network launched in the radio landscape in April 2001, accompanied by the endearing Nova Boy brand character, the brand has built a highly engaged audience, diversified across multiple platforms and has created innovative client solutions based on deep audience connections.
Nova’s new TVC reintroduces Nova Boy to audiences alongside the Nova Network’s much loved breakfast teams across the country and Australia’s number one drive show Kate, Tim & Joel.
Set to Joel Corry’s global smash hit ‘Head & Heart’, the feel good sentiment of this hit song supports the overall creative of the campaign, highlighting Nova’s ‘Turn Up The Feel Good’ brand positioner.
Nova Boy is an iconic and easily distinctive character that Australians still associate with the Nova brand today.
By reintroducing and reinvigorating Nova Boy, the character provides a consistent driver of the Nova brand personality and a unique point of difference for the network.
Production company Red Engine have used leading 3D animation to bring Nova Boy to life in everyday moments showing audiences that Nova…