It calls for a cross-disciplinary summit to discuss the intersection, impacts of sports wagering and ads
he University of Nevada, Las Vegas (UNLV)’s International Gaming Institute (IGI) released a report Thursday with a number of recommendations regarding sports betting marketing in the US.
In the report, authored by members Jennifer Shatley, Kasra Ghaharian, Bo Bernhard, Alan Feldman and Becky Harris, the experts recommend that sports betting companies’ marketing does not target vulnerable populations (particularly young people and those with gambling problems) with advertising, that the media not cite illegal offshore gambling sites in their articles unless they are identified as illegal, and that social media platforms put restrictions in place related to sports wagering messaging with certain accounts.
“The Marketing Moment: Sports, Wagering, and Advertising in the United States,” was distributed Thursday and is available on IGI’s website. It was sponsored by the Entain Foundation, but all research was conducted by institute members and report results were not reviewed by Entain prior to publication.
The report also calls for a “proactive cross-disciplinary summit of thoughtful and impactful leaders, to discuss the intersection of sports gambling and advertising and its resulting impacts on athletes, teams, leagues, and the public.” They…