Many brands, digital or otherwise believe that digital marketing audits only comprise of a few key areas/verticals, this is not the case, whilst these are included – they’re not exclusively the focus of the audit.
Digital marketing audits should be conducted on a regular basis, at minimum once every fiscal, in order to:
- Assess effective efforts
- Identify areas of redundancy
- Align back to products/business objectives and goals
- Reduce wastage in spends
- Provide deeper insight for top management, resulting in more aligned and accurate growth targets and budget setting
These audits most commonly focus on the following areas:
But there is far more to it than that, below we’ll take you on a journey through our approach and the verticals and areas we focus on, and of course what the outcomes should be.
In this five-part digital marketing auditing step-by-step guided journey, we’ll be covering the following elements of a digital marketing audit and what the benefits are to your business.
- Strategy (part one)
- The digital marketing team (part two)
- Infrastructure (part two)
- Competitor review (part three)
- Campaigns (part three)
- SEO audits (part four)
- Creative/design (part four)
- Vendor/partner/ digital marketing agency review (part five)
Developing and auditing your strategy/strategic plan
Ideally, before kicking off with a strategy, the main question should be, should it not rather be a strategic/tactical plan – since strategies are often just pretty pictures and nice bi-lines, with hard-to-reach…