After their success in West Bengal, Maharashtra, Gujarat, and Uttar Pradesh, ABP is all set to enter Tamil Nadu with a Tamil news offering.
The launch of ABP Nadu is in line with ABP’s effort to keep citizens abreast of all forms of news, from current affairs to politics and entertainment.
82.5 Communications, which currently handles the creative mandate for ABP Ananda, ABP Majha, and ABP Studios, has won the additional mandate to launch ABP Nadu. The Bangalore office of 82.5 Communications will be managing this business. It is going to be a digital launch to fit the fast-paced consumption habits of the Tamil-speaking, millennial audience.
Tamil Nadu has always been a land of rich culture, and it evokes a strong sense of pride amongst its people. In mainstream media, this cultural affluence is often linked to the past – temples, monuments, dynasties, etc. However, in reality, Tamil culture is seeing an evolution, a renaissance that is bringing a brand-new dimension.
The launch campaign devised by 82.5 Communications highlights this shift in dynamics of the Tamil culture, brought forth by the “New Tamilian”. This idea brings alive the new narrative in a vibrant style that accentuates the nativity.
Talking about the partnership, Sumanto Chattopadhyay, Chairman & CCO, 82.5 Communications India said, “We are proud to be ABP’s trusted partner in communication. And delighted they have…