Potentiate Promotes Three in Australia
April 16 2021
Australian data intelligence company Potentiate has promoted Melissa Riley to Head of Client Services, Ante Grabovac to Solutions Engineer, and Amanda Roach to Growth Hacker.
Potentiate combines research expertise with technology, offering what it calls SwaS (Solutions with a Service) to understand customers as ‘real people’ and not just data points. Last year, communities specialists Verve and Potentiate merged in the UK, as part of a global strategic partnership between the two firms.
Riley joined five years ago as Account Director – Customer Experience & Insights, and most recently served as Director, CX & Research. She previously worked for telecoms company Oi S.A. as Senior Manager, Consumer Insights and Analytics in Brazil, before which she was MR Manager at Synovate, and Senior Project Analyst at Nielsen. In her new role, Riley will lead the Customer Experience and Insight Community account teams and will be responsible for driving ongoing innovation and value-based solutions for clients.
Grabovac joined the firm in 2010 as Senior Consultant, Marketing Technology Services, and most recently served as CEM Operations; having previously spent a decade at Information Tools as Client Service Director. He will now design technical solutions for clients. Roach has been with the business since 2015, initially in a number of project management and client service roles, and she will continue to lead the Creative team…