This is why diversification is key. Staying within the same boundaries you’ve always adhered to can be dangerous for your businesses, and there is a wide range of other options out there to keep things interesting.
Here are a few tips for ramping up your marketing strategy when sales get a bit sluggish and old tools are no longer as effective.
There could be a probability that your business has not yet reached its maximum potential, rather than it having exhausted its organic growth. As the industry evolves, new platforms are needed to push your brand forward.
Look out for websites you have never advertised on – this could bring an influx of new buyers. Targeting ads, newspaper articles, social media – utilise new sources to maximise your reach.
However, it’s important to be mindful. Diversifying your media channels can come at a price. As the market grows, your usual sources of traffic will cost more and more. To keep сustomer acquisition сost (CAC) from skyrocketing, think about turning to newer, more affordable channels. You might not be able to support all the traffic sources single-handedly, but it is possible on a CPA (cost-per-acquisition) basis.
As your outreach grows, segmenting audiences is something that should be considered if you wish to understand their wants and needs.
All this data can be implemented to divide potential clients into several core groups and lure them into…