The top social media platforms are well on their way to prove they are the right place for brands. These platforms can unlock dynamic and creative ways to launch campaigns or create memorable moments with customers.
Here is our pick of 5 social media platforms brands are loving in 2021:
The company is putting a lot of effort into proving they are brand-friendly with its new brand safety solutions. The platform’s focus on authenticity motivates users to produce creative and engaging content. For brands, this represents an opportunity to let loose and have fun.
Global brands like Guess and Hungry Jack’s (Burger King) are already using this platform’s services, but you might be surprised to learn that AFL has been posting on TikTok since October last year.
In a short period of time, AFL has gained over 70.000 followers and their most popular post has almost half a million views. They’ve realised the marketing potential this platform presents, especially considering 29 percent of its users are in their twenties, according to Statista. For a sporting industry this user demographic is crucial, as gathering new fans and retaining existing ones may just be their number one goal.
@aflReply to @e.0000 The player with the worst taste in music at the Bulldogs is… 🥁 #afl #footy #aussierules #baileysmith #bazlenka #westernbulldogs♬ original sound – afl
Companies like Optus and Up banking have joined the platform as well, engaging their…