The likelihood of your campaigns reaching your customers’ inboxes is called email deliverability.
It is one of the factors that define the success of email campaigns. To measure campaign deliverability, a marketer needs to compare the total amount of campaigns sent versus the number of campaigns that were bounced, rejected, blocked, ignored, and sent to the spam box.
Marketers who keep on sending campaigns with low email deliverability rates are wasting a lot of time, money, and effort. This is because they are spending a lot on SMTP relay services, CRM software, email marketing platforms, and paid domains while their campaigns receive low to zero opens and clicks. Not to mention that writing a good campaign takes a lot of time and thought.
But you can prevent this from happening to you by reading this article.
Boost Email Deliverability With These Tips
If you’re just getting into email marketing, you need to learn how to start fresh and build a sender’s reputation. If you face problems regarding your deliverability rates, you can also use these tips to increase the chances of your campaigns landing in your customers’ inboxes.
#1 Do IP warming
IP warmup establishes your reputation as a legitimate email marketer. To do this, you need to start sending campaigns at a low volume daily using a dedicated IP and domain. Then, gradually increase your sending volume until you achieve your desired daily delivery quota.
Without IP warming,…