Is it possible to incorporate a social commerce strategy into your marketing plan? It may seem like a relatively new concept, but the underlying principles are very basic. Humans are social creatures that survive in community settings.
A community is something you can rapidly build through social media channels. It doesn’t matter if you’re selling business to businesses (B2B), or direct to consumers (D2C), a social commerce strategy may just be what you need to survive the current post-pandemic marketing world.
John Lawson is the best-selling author of “Kick Ass Social Commerce for E-Preneurs” and an expert in the field of social commerce and digital marketing. He has been working with small businesses, Fortune 500 companies, and nonprofits for over 10 years.
John says, “It’s really about knowing what your target consumers are looking for. Don’t focus too much on driving traffic to your landing page to finalize a sale. Shift your attention to creating content that will not only inform, but also engage your target consumer.”
How do you develop a social commerce marketing strategy that will fit your B2B market? Just follow the 3 steps from Lawson, and you’ll be there before you know it.
Set your objectives
What do you want to achieve with your social commerce marketing plan? Are you doing it to increase your reach? Do you want to create brand advocates from customers you already have?
Once you determine your goals, it…