There are many avenues through which law firms can attract clients, but it’s no secret that the internet is one of the most powerful lead generation tools to date.
Law firms of all sizes use the internet to market their services, follow up with clients, and publish thought-provoking content.
With the help of the internet, law firms can now market themselves across a variety of channels. This is where content marketing comes in to assist firms in creating the right content for the right audience at the right time.
How can you use content marketing to grow your law firm? Read on for tips on how to create an effective, client-attracting content plan.
Why Content Marketing Matters for Law Firms
Content marketing is a type of law firm internet marketing strategy that involves creating and distributing informative, audience-focused content online with the goal of attracting website visitors and, hopefully, new clients. It can take on a variety of forms and serve a variety of objectives, but the main purpose is to help law firms draw in new clients online.
In fact, studies show that 65% of law firms spend the majority of their marketing dollars online, which indicates that today’s law firms see the value in and are taking advantage of online marketing.
A content marketing strategy can assist law firms in reaching more customers through valuable, relevant, and engaging content.
10 Steps to Creating a Law Firm Content Strategy
Legal content gets a bad rap…