Welcoming the season of weddings, Raymond Ltd. launched their latest campaign titled ‘Weddings by Raymond’. The 360 degree marketing campaign spells for its viewers the modern way of weddings. With its thought-evoking storyline, the campaign showcases couples and their families starting a new journey by embracing something new, be it a new definition of equality, a new culture, a new bond, and a beautiful new dream.
In India, weddings don’t just unite two souls, they unite families as well. And when you are a nation that’s a melting pot of 1.3 billion individuals, weddings have the power to unite cultures and beliefs too. The campaign is conceptualised on this insight and emotion and takes on a unique approach by narrating the experiences and cultures that has cemented many notions of weddings in India calling it stereotypical – like Punjabi wedding rituals that go on for 3 days, while a Malayali wedding is relatively short & sweet. The ad depicts the mélange of both cultures showcasing the purity in traditional rituals during the main ceremony.
The new communication has multiple facets, including a digital film that was unveiled and went live during the IPL and a film in multiple languages on television and OTT platforms across multiple genres, targeting the eligible grooms and family members.
Speaking about the campaign, Madhu S Dutta, Head Marketing Raymond Ltd said, “Weddings are…