TORONTO, April 20, 2021 /PRNewswire-PRWeb/ — SoftwareReviews, a division of IT research and advisory firm Info-Tech Research Group, has published its 2021 Content Marketing Data Quadrant Awards, naming three vendors as gold medalists. The following vendors are leaders according to the feedback provided by their end users via SoftwareReviews’ comprehensive online survey. Vendors are rated on product features, vendor capabilities, and the relationship with their software partner:
What makes the SoftwareReviews Data Quadrant different?
The study involves gathering intelligence on user satisfaction with both product features and the experience with the vendor. Aggregated emotional response ratings are included in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation to create a powerful indicator of overall user feeling toward the vendor and its product – all from the software users’ point of view. SoftwareReviews calls this insight the Net Emotional Footprint.
StoryChief, with a Net Emotional Footprint of +99, scored top product in many areas, exceeding user expectations in product strategy and rate of improvement, usability and intuitiveness, content creation, content optimization, and digital asset management integration. WordPress.com, with a Net Emotional Footprint of +86, ranked strongly on content storage. Strapi, with a Net Emotional Footprint of +89, excelled in content campaign…