Alongside the companies that have dedicated themselves to development of offline business, many brands have decided to offer new shopping opportunities.
OTTAWA, ONTARIO, CANADA, April 20, 2021 /EINPresswire.com/ — The crisis, health first and then economic and social, linked to Covid-19 will leave indelible aftermaths in the styles, habits, daily practices of each of us. Among the things that the emergency will leave us as a legacy there will certainly be a greater propensity to use digital, and, consequently, a greater consideration of eCommerce, not only by consumers, but also by the same companies that Facing an unexplored historical period to date, they have had to work out new marketing strategies to contain the impact of the lockdown.
In fact, the coronavirus crisis has made purchases on eCommerce platforms “explode”. A Nielsen survey of online sales of consumer products shows that in the first week of the lockdown there was an increase of more than 80% compared to the previous year.
In compliance with social distancing and therefore being unable to physically go to the store, an increasing number of people have started shopping online. Provisions to avoid crowded public places, such as bars and restaurants, have given a new boost to spending and as a result there has been an increase in online sales of consumer products. The biggest growth trends concern discount stores, followed immediately by supermarkets, as well as online…