While the words are spoken, black-and-white newsreel footage depicts iconic images of shared sacrifice, Greatest Generation footage including the raising of the American flag at Iwo Jima, enlistment parades, saluting children and the wartime manufacturing effort.
These same wartime images quickly transition to the present day, moreover, drawing comparisons between G.I.s in the Pacific with the shield-wearing faces of health care workers providing vaccinations, and a diverse array of Americans in masks and getting vaccinated.
It’s a patriotic montage in a nationwide campaign that launches Tuesday, April 20, one that includes print, digital and social media.
“As health care providers, our calling is to protect people’s health,” the new pro-vaccination spot continues, “to heal their bodies, and to do no harm … COVID-19 vaccines are safe and effective. We encourage you to take it.”
The unprecedented, multi-platform ad campaign to encourage vaccination was created by Mayo Clinic and the Cleveland Clinic, and is supported financially by 58 health care providers from across the country.