Launch of new Marketing Work Management benchmarking tool offers marketers insight into improvement areas ahead of the Adobe Summit – The Digital Conference 2021
CapabilitySource is launching a new Marketing Work Management Benchmarking Tool to assist marketing leaders in determining their strengths and weaknesses within the marketing operations scope.
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The benchmark tool was created to help marketers identify current work management capabilities and their ‘can-be’ optimizations. Anyone representing the CMO who wants to improve their marketing efficiency, effectiveness, new customer acquisition and existing customer retention should take the benchmark to assess their current state and identify improvement solutions.
The personalized assessment is composed of four main categories: People, Process, Technology and Information. These categories are based on CapabilitySource’s PPtI enterprise marketing model that simplifies the path to improving marketing capabilities.
“Marketing leaders must understand their strengths and weakness, current quality of work, marketing processes and performance in order to improve them,” CapabilitySource CEO Glenn Coward said.
Once the free assessment is complete, results are broken down by business recommendations and technology recommendations. Each of these results provide personalized suggestions to achieve…