Omnicom ‘s Credera has agreed to acquire a majority stake in Areteans, a leading global services and solutions company, to extend its depth in digital transformation, digital marketing and ecommerce capabilities.
Commercial details have not been released.
Credera is part of Omnicom Precision Marketing Group , the digital and customer relationship management specialist practice area within the Omnicom Group.
Areteans, headquartered in Hyderabad, India, specialises in the design, delivery, and implementation of real-time interaction management (RTIM) and digital customer relationship management (CRM).
The company serves some of world’s biggest brands across banking, insurance, consumer products, telecom, and government and has a presence in Australia, India, New Zealand, Singapore and the UK.
Areteans will retain its brand, culture, and values and will continue to be led by the founding team of CEO Mahesh Agrawal, chief technology officer Sidhartha Mohanty, executive vice president of Technology Sanjeev Singh and global head of sales Subhakanta Mishra.
“Areteans brings a depth of expertise that enables meaningful customer experiences,” says Justin Bell, president and CEO of Credera.
“Together, Credera, Areteans, and the broader Omnicom network of companies provide a comprehensive strategy of creating meaningful experiences for our clients’ customers. As a part of Credera’s growth strategy, we will continue to invest in organizations that enhance digital…