6 min read
Opinions expressed by Entrepreneur contributors are their own.
Ten years ago, I remember standing in a large corporate board room of one of the world’s largest pet product manufacturers explaining this new thing called “Facebook“. There really shouldn’t have been a reason for me to be there. I worked for a small local fish store that a year prior was virtually unknown outside of extreme hobbyist enthusiasts. But it was what happened between 2010 and 2011 that got me in that boardroom. My small company created a following on Facebook, which at the time measured around 40,000 followers and a YouTube viewership of over 1 million.
We can’t even imagine a world without the internet literally available 24/7 in our pockets anymore. What that means is that the biggest single asset any small business has is its access to people through the internet. Small businesses can foster connection through followings on social media, visitors on a website and even through the people who look up to the business as a thought leader or industry expert. Powered by the internet, social media and influencers have turned marketing and product offerings and owner priorities upside down. The business model of the future is here and with it comes an all new way of doing small business.
Small businesses require innovation and fast adaptation
As a small…