Burger King and McDonald’s both underwent major visual rebrands recently and unveiled their transformations earlier this year. With everything from new logos and uniforms to product packaging designs, these fast-food giants were managing a lot behind the scenes to ensure only the newest, latest brand assets were used for the launch and going forward.
McDonald’s kept their logo and redesigned their packaging with a sense of “joy and ease.” Burger King redesigned their company logo for the first time in 20 years, as well as changed their uniforms and product packaging. Now, Burger King’s new logo has to appear on everything from their social media channels to their storefronts. Both of these efforts demand a technology stack to handle brand management at a global scale.
A digital asset management (DAM) platform could help them both centralise their brand asset storage, build brand consistency, and enforce the new brand guidelines for their relaunch and beyond. If you’re planning for your own brand relaunch down the road, here are a few of the main benefits a DAM system can provide for you, too.
Store your brand assets in one place
Imagine if Burger King’s new logos were sent to their marketing teams and partners via email or even using basic cloud-storage tools. Inevitably, the file would need to be updated and there would be outdated logo files on desktops and shared drives around the world. With a global launch, this could cause serious…