With all the clients’ acquisition channels present on the market it could be erroneously assumed, that email marketing is no longer a top dog for the marketing campaign. The number of channels for reaching the audience has indeed increased. However, emails still have an impressive potential to generate leads, appreciate loyal clients, and, in general, maximize your marketing strategy. Here are 5 working ideas for your emails to support your business and expand your reach.
Subject-line that stands out for email marketing
As reported by Statista 347 billion emails will be sent daily by 2023. In 2019 the number of emails sent was 293 billion. Why are these numbers here? They are here for you to avoid sending emails that will not be opened, but ignored, or spammed. There must be something catchy about the letter you send. The first thing that attracts attention – subject line, personalized with some sort of intrigue hint in it. When noticing an email from you, your addressee must feel as if it is solely created for him/her. Agree that, “ Allan, do not miss 50% off on winter collection” attracts more than “ Winter sale, 50%”. Sometimes, being wordy has a beneficial effect.
Enhance with video
When you add videos to your email you raise your chances to enhance click rates by almost 300%. Video marketing is a mighty business strategy ( 80% of…