What are the most successful B2B marketers doing this year? Heading into Q2 of 2021, research-proven insights about business decision-makers can have large implications for your B2B marketing strategy. It’s never too late to pivot or adapt when you make optimization an ongoing priority.
Back in December 2019, before the turmoil of 2020, we looked ahead at B2B marketing trends for 2020. Through a year of firsts and unknowns, businesses everywhere found new ways to navigate an uncertain future. For some, this meant pausing marketing campaigns or pivoting messaging. Others adapted by cutting back on spending and staffing. Across the board, it meant change—and 2021 is bringing a new marketing landscape of its own.
B2B marketers are relying on digital content more than ever to communicate with customers and clients, and the content marketing space is becoming more cluttered. To make sure you’re getting the best return on investment, incorporate these insights and tactics into your 2021 B2B marketing strategy.
1. Social Media Advertising Brings the Most ROI
In 2020, social media turned out to be the best advertising channel for B2B organizations, followed by search engine marketing. Content Marketing Institute’s 11th Annual B2B Content Marketing Survey found that the use of social media advertising increased from 60 percent to 83 percent in 2020 among B2B content marketers. In Sagefrog’s 2021 B2B Marketing Mix Report, 62 percent of respondents stated that they saw ROI…