Dallas-based Integrity Marketing Group, an independent distributor of life and health insurance products, has acquired a leading source for healthcare consumer and market data to further enhance its value chain.
Deft Research, a Minneapolis, Minnesota-headquartered resource for timely health insurance consumer insights, will become an Integrity partner as part of the deal. The company’s co-founders, Randy Herman, Dan Freier, and Rich Hamer; executive vice president, George Dippel; and senior vice president, Tim Brousseau, are now managing partners in Integrity.
Deft Research employees will continue in their current positions, but will also receive company ownership through the Integrity Employee Ownership Plan.
Financial terms of the transaction were not disclosed.
Integrity bills itself as a leading insurance distributor that focuses on “meeting Americans wherever they are,” whether that be in-person, by phone, or online. That means technology lies at the heart of the business—in turn, making the healthcare experience more simplified and streamlined for its more than seven million annual clients.
Integrity develops products with its insurance carrier partners and then markets them through a distribution network of larger insurance agencies across the U.S. The team of some 5,500 employees and more than 345,000 independent agents have been on a journey to “innovate the health insurance industry” via a slew of strategic acquisitions. Deft Research is the…