Google is set to launch its page experience signals in rankings in May 2021. (Which is only next month!)
These page experience signals will now be included in Google Search rankings. Meaning that the user’s experience interacting with a page will be taken into account. So, if a user has a positive experience on a website, it should rank higher in Google Search.
The ‘page experience’ will be measured by Core Web Vital metrics (listed below).
This is how the new page experience signals will work:
Core Web Vitals (new)
Largest Contentful Paint (LCP)- measures loading performance
First Input Delay (FID)- measures interactivity
Cumulative Layout Shifts (CLS)- measures visual stability
Mobile-friendly- optimised for mobile devices (running)
Safe Browsing- page doesn’t contain malicious or deceptive content (running)
HTTPS- the page is served over HTTPS (running)
Mobile popup algorithm/non-intrusive interstitials- the page is easily accessible (running)
The objects above will be combined to give an overall page experience score. Yet, we don’t know the weighting of each factor and how much it contributes to this overall score. Google has stated these factors will be reviewed yearly and updated when required. With the potential for factors to be removed/ added. However, there is a potential for the weightings of each factor to change whenever.
Plans to test a…