This post was sponsored by Ad World. The opinions expressed in this article are the sponsor’s own.
Need to grow your Instagram business account but unsure where to start?
We have a simple guide for you.
On average, more than 100 million photos and videos are shared on the social media platform every single day.
If you apply these strategies, your posts will stand out from the noise.
This strategy has worked incredibly well for Ad World to help grow our social media brand and promote our upcoming event that kicks off on May 3-5, 2021. We have gone from zero to over 50,000 followers in just 9 months.
Here’s how we did it.
Step 1: Hyper-Focused Content
The first place to start is always identifying your target audience.
- What sort of followers do you want?
- What are they interested in and what can you offer them that other accounts don’t?
If you’re a SaaS company, are you revealing unique case studies of clients that offer useful tips for prospective clients?
Ad World is an event company, but our Instagram account is the go-to source for advertisers to stay up to date on what’s working right now.
We give our audience what they need. Content that teaches them something new that they never knew before.
Here’s an example of a video carousel that dissected one of Ad World 2020’s most popular speeches. It was seen by tens of thousands of advertisers and taught our audience some unique creative formulas they could apply to their campaigns: