I am glad for this question because there are some key items this CEO should consider. Let me give some suggestions.
Hiring an SEO expert to help get your website in front of your potential customers is a smart investment for a small business. Hiring an SEO expert can be a challenge for owners, especially those without digital marketing experience. Before you interview prospective SEO specialists, do some homework to gain a baseline understanding of SEO so you can ask the right questions and hire the right expert for your business.
A website is a critical sales and marketing tool for just about every business. It is a hub for product information, a conversion point for capturing leads, the holding place for marketing materials and company news, and many times serves as your potential customer’s first impression of your business.
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However, before any prospect can interact with your website, they first have to find your website. This discoverability is the culmination of a strong SEO, or search engine optimization, strategy and an SEO expert behind the scenes.
Most business owners are digital marketing novices, making it hard to know what you’re really buying when you hire an SEO expert.