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We’ve entered into a mobile app renaissance of some sorts, as more social media apps than ever before are being funneled into the App Store and Google Play Store for users worldwide. These apps tap into a variety of human communication methods, from the voice-only Clubhouse to the video response-only Rizzle. If you’re someone who prefers to consume video and nothing else, TikTok and YouTube have your back. Yet, if you want to unwind after a long day, sit back on the couch, and watch someone play your favorite video game, Twitch is ready to deliver.
We have everything at our fingertips to satisfy our emotional, connective, and entertainment cravings. It has never been a better time to be a content consumer: you can find anything you want, learn a new skill, and launch an online business without spending a cent. That’s why more people than ever before are buying smartphones, going online, buying everything they need, and running entire empires through their laptops or cellphones — you just can’t beat it.
While we continue to benefit from the fierce competition between the biggest tech giants of the world, these companies are working overtime to try and stay ahead of the curve.
Just look at Instagram’s desperate recent attempts to launch (too many) new…