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Nobody will buy a product if they don’t know it exists. Just like you would market your product or company, you will also need to market your book. While you may be reluctant to invest in extra advertising, the more sales you can achieve for your book, the more recognition you’ll get for your brand. A successful first book could even become a quality revenue stream of its own, paving the way for future writing endeavors. Fortunately, it can be accomplished in five easy steps.
1. Begin marketing months in advance
Research shows that on average, the first trailer for a movie will debut 126 days before that movie is released in theaters (disregarding Covid postponements, of course). While some movies may have their first trailer debut over a year before release, you’ll almost never see the first trailer debut a mere week before.
You should adopt a similar mindset when releasing your book. It takes time to build awareness before a release. Only famous, well-established artists with a huge audience can get away with dropping new material without any kind of advance notice. For your first book, especially, you need to start marketing early to build awareness. This is how you’ll get pre-orders and first-day sales.