IU’s chapter of the American Marketing Association offered a Q&A session with Mark Cheatham, the Creative Artist Agency’s co-head of Hip-Hop/R&B touring group, on Wednesday.
The event started with a video about Cheatham and his career. In the video, he discussed artists he signed including Usher, Lady Gaga, Pink, 98°, Jessicca Simpson, Justin Bieber and Cardi B.
One student asked about his early career goals and if Cheatham ever wanted to go into the music industry. Cheatham said he had no plans of going into the music industry when he was young.
“When I was growing up, there was no Instagram or YouTube, and I did not know I was into music,” Cheatham said. “My other careers were not working out really well, and my mother’s friend came to me and said I’d be a good agent.”
The first question asked was about how he and the CAA have handled the pandemic.
“We have been affected because sometimes most artists just make money from tours and there’s barely any these days,” Cheatham said. “We had to get creative, and it’s easier if the artist has a personality like Cardi because she can do TV and the people love her.”
Cheatham talked about how he finds new artists and signs them onto labels.
“I have been in the business for a long time so people know who I am by now and I do not judge who is gonna be big,” Cheatham…