With Mother’s Day right around the corner, and spring in the air, thoughts go to new life, new babies and all the joys of motherhood. Of course, especially for first-time parents, knowing everything needed once a baby is born can be overwhelming. Enter the baby registry.
Baby registries let parents and guardians select all the items they may need, from breast pumps to cleaning services, and most expectant parents want their registries to be both easy to update and seamlessly shoppable. Amazon, buybuyBABY, Babylist and Crate & Kids are innovating with their registry options, making the registering and shopping process fun and easy and adding services that endure into parenthood to boost lifetime value (LTV).
Amazon Offers A Universal Registry, Completion Discount & Extended Return Window
Amazon offers a universal registry, which allows people to choose items from any site and put them on their Amazon registries, creating true one-stop shopping experiences, which is very onbrand for the mega retailer. Like many registries, Amazon offers a completion discount for any items left on the registry after baby showers and/or arrival, with an extra 5% off for Prime Members. Additionally, most items have extended return windows of 365 days, which is significantly longer than for typical Amazon purchases. Retailers that offer low shipping costs and easy returns are likely to realize higher conversion rates, especially with consumers who want flexible shopping…