Facebook has published the latest video in its new ‘Social Skills’ series, which aims to provide social media managers with the tips and insights they need to maximize their performance across Facebook’s apps.
Each Social Skills video features a brand that’s achieved success through Facebook’s ad tools, which means that these marketers and brand leaders are providing insights based on real-world results, as opposed to theoretics. That could make their tips even more valuable, with specific notes on the things they’ve learned by spending on the platforms.
Kong provides three key tips for social media managers.
1. Use Visual Content to Grow Your Audience
Kong notes that both Facebook and Instagram are increasingly visual platforms, which affords a range of unique opportunities.
“Facebook and Instagram are very visual, and that enables you to share a very high level of information in a very short amount of time.”
Kong suggests that brands ensure that they’re varying their content approach, and keeping their posts and ads fresh.
Kong recommends motion graphics and video as two key formats to experiment with on this front.
2. Understand Your Customer Segments
Kong also highlights the importance of customer segmentation, and targeting your Facebook and Instagram campaigns to the right people.
Kong says that there are…