“Target long-tail keywords” is a common SEO best practice for beginners, and for good reason. Keywords that are followed by specifications have fewer competitors and, as a result, are easier to rank for in the search engine result pages (SERPs). For instance, it is much easier to rank for “what is email marketing” than it is for “email marketing.” It only makes sense because there must be thousands or hundreds of thousands of websites competing for real estate on the SERPs for email marketing.
What if I told you, however, that there is a way to rank for those elusive short (also known as “broad”) keywords? In reality, there are actually several ways to rank for broad search terms. However, most of those ways demand a serious investment in marketing. If you have ever used a website checker to research a big competitor in your niche, you may have already been overwhelmed once by all that needs to be done to even give them some semblance of a competition. The one way to have a realistic chance of ranking for a broad keyword is to invest in building a pillar page.
In this article, I will share everything you need to know about a pillar page so you can create one for your website and drive in oceans of qualified traffic. Even if you have opted for other digital marketing services, a pillar page can help you get serious organic traffic coming to your website.
What Is a Pillar Page?
The most basic function of a pillar page is to make your site and blog architecture…