Looking to grow your law firm in 2021?
While the legal industry presents some fierce competition, you have many strategies at your disposal to put your firm on the map.
When it comes to generating leads, traffic, clients, and revenue for your firm, there’s nothing better than Law Firm SEO strategies and effective digital marketing.
Here are 21 tactics you can use to grow your firm in 2021 and beyond.
1. Optimize your website for local search
Local SEO is one of the most effective strategies law firms can use to rank higher in Google and generate more organic traffic. This is because potential clients are using Google to search for lawyers in their local area. It’s just a matter of getting your firm to show up in the search results.
By optimizing your law firm website for the key terms your audience is searching for, you increase your visibility in Google search and drive more users to your website.
Local SEO for law firms involves:
Optimizing your website for geo-specific keywords
Building out your local profiles (like Google My Business and Bing Places)
Creating valuable, user-focused content for your target audience
Running geo-specific Google Ads
Earning high-quality backlinks through outreach and content marketing
2. Master your content strategy
Legal content doesn’t have to be boring. In fact, it shouldn’t be! Your audience is…