What determines the success of an eCommerce business?
Answers will vary but one thing’s clear. Successful Shopify, Amazon, Etsy, and eBay stores share a burning passion to deliver exceptional brand experiences at every point of engagement.
In the technology era, social media is a powerful way to reach the constantly connected consumer, which is why the world’s leading eCommerce businesses are passionate about building a stellar social media presence. More than just a pretty logo splashed across social media accounts, they express their brand in every aspect of social channel design, product selection, and organic and paid advertising. Consistency is key!
“Social media doesn’t exist in a vacuum independent of the rest of the customer experience. Done well, with proper investment and resources, social media is an integral part of acquiring customers.” – Christopher Penn, Co-founder and Chief Data Scientist at TrustInsights.ai.
We’ve invited seven of the best and brightest thought-leaders in the eCommerce world to share their favorite recipes for success in branding, paid media, and analytics tools.
We’ll explore the key ingredients that, when combined, cook up a five-star social media dish!
1. Branding Strategy
Tried and true attention-grabbing tactics
Attention is everything in the marketing world. If we marketers can grab and hold a potential customer’s attention, we have a good chance of making a connection or, better yet, a sale!
Consumers have a very short…