Email marketing is the act of sending emails to users with a specific purpose, whether that’s to sell products, raise awareness, fundraise, or promote an event. It is perhaps the most popular and most successful form of marketing, which charities of all shapes and sizes should use.
The potential for email marketing is huge. The world has more than 3.7 billion email users, according to Statista. There are three times as many email accounts as there are Facebook and Twitter accounts combined.
Organisations are six times more likely to get a click-through from an email than they are from Twitter. And 59% of marketers claim that email is their greatest return on investment (ROI), according to email marketing platform Emma.
The benefits of email marketing
Email marketing is an absolute must for charities. And email marketing software is a must, too, as it offers greater performance and more control over campaigns, often at a relatively low price.
Email marketing software improves the growth of subscribers, supports the design and development of templates, creates organised and efficient lists to reach a wider and more targeted audience, and so much more.
The benefits of strong email marketing are huge. Successful emails can translate into increased funding,…