When cosmetics company Lancôme asked Dian Griesel to model for its La Vie Est Belle Intensément perfume line last year, she couldn’t believe it.
“When they called me from Paris, I thought it was a prank,” recounted Griesel, 60. “For years I was modeling as the mother of the 40-year-old bride or the grandmother of the 2 year old.”
Griesel started modeling at age 57. She is signed to the prestigious agency Wilhelmina as one of its few silver-haired models. In the few short years she has worked as a model, she has landed campaigns for companies from L’Oréal Paris to Estée Lauder.
In the Lancôme ad, Griesel wears her hair down, smiles brightly and talks about her passion for writing in a natural home setting.
“There’s more of an acceptance of an everyday kind of look, and that’s a reflection of agencies and advertisers going deeper into an older audience,” said Griesel, who has written several books and runs the blog Silver Disobedience. “I don’t believe 60 is the new 40 ― 60 is 60. Let’s all be the best we can be at whatever age we are, and let’s show images of those women.”
Griesel didn’t set out to be a model and age activist with a large, supportive Instagram following. She grew up on Long Island and has worked in every industry from auto financing, to venture capital to talent management — all while being a mother to two children.
Griesel is trained in nutrition and hypnotherapy, and she also runs a New York-based corporate communications…