The California giant said it would add weight to surveys asking users if certain messages are “worth your time” as part of its ranking process for its main news feeds.
“Our algorithm uses thousands of signals to rank posts for your News Feed with this goal in mind,” said a blog post from Aastha Gupta, Facebook product management director.
“This spring, we’re expanding on our work to use direct feedback from people who use Facebook to understand the content people find most valuable. And we’ll continue to incorporate this feedback into our News Feed ranking process.”
The move comes with Facebook and other online platforms under pressure over opaque algorithms which determine what users see at the top of their feeds.
Critics say these systems may be geared to highlight sensational or divisive content, aiming to keep users engaged to boost monetization.
Facebook in recent months has been de-emphasizing political content which tends to be more polarizing and moving to give users more control over their feeds.
In March, Facebook unveiled a change to give users more control over their News Feed and even to turn off the Facebook algorithm entirely and see posts in chronological order.
The latest tweak aims to use the surveys asking “Is this post worth your time?” to prioritize content in Facebook’s ranking algorithm.