HAVING lost her job as a seamstress during the Covid-19 pandemic, Noor Hayati Ismail took up making and selling acar or pickled vegetables to earn a living.
The 44-year-old resident of Kampung Baru Hicom People’s Housing Project (PPR) did not have a smooth start with her business as she had difficulty marketing her product.
“When the first movement control order started, I lost my job because the clothing factory I worked at closed.
“Since I like making pickles, I thought of turning it into a business and selling it to the flat’s residents and those living nearby.
“Business was slow as I did not know how to promote my pickles online. I was also not IT-savvy, ” she said.
An opportunity arose when an online marketing course by Malaysia Digital Economy Corporation (MDEC), under Selangor’s Kita Untuk Kita (K2K) programme, was held to train residents in digital marketing.
“It was helpful because I learnt how to market my products online.
“Customers got to know about my business and now I earn more from selling pickles.
“I decided to become a facilitator to promote the programme to my fellow residents, ” she said at the launch of Hari K2K at Kampung Baru Hicom PPR in Shah Alam.
A community event led by PPR Hicom Women’s Association (Perwacom), Hari K2K showcased the programme achievements at Kampung Baru Hicom PPR.
Think City Resilience senior programme manager…