By Martech Outlook | Friday, April 23, 2021
Machine-learning systems can evaluate customer behavior and learn from previous experiences to aid in developing more successful marketing strategies.
FREMONT, CA: There are nearly four billion email users on the planet. According to one study, 72 percent of people prefer to receive marketing materials from brands via email, while only 17 percent prefer to receive the same content via social media. Thirty-nine percent prefer informational and value-added email content over promotional email.
The Future of Email Marketing
Predictive analytics gathers user data and transforms it into actionable data sources that advertisers can use to predict the goods, services, and promotions will be more appealing to the users. Predictive marketing allows to segment the email lists more accurately, ensuring that the content reaches the people who are most likely to benefit from it. Generic messages that spread a large net over the email list are less likely to succeed than targeted content.
Artificial Intelligence (AI) will also play a significant role in email marketing shortly. It already does in several respects. Machine-learning systems can evaluate customer behavior and learn from previous experiences to aid in developing more successful marketing strategies. AI can help gain a…