As a marketer, you might have overheard colleagues discussing how email marketing is dead. It’s been a usual concern for many marketing departments. I’m here to tell you that you don’t need to be concerned because email marketing is still going strong. In fact, 40% of B2B marketers say email newsletters are the most important part of their content marketing strategy, and 73% of millennials prefer to communicate with businesses via email. Furthermore, 99 percent of customers check their email on a daily basis, and it is by far the most common method of receiving brand notifications. These figures are too essential for us to ignore as marketers. That is why it is critical to creating a solid email client marketing strategy.
Let’s take a look at the top reasons why email marketing is one of the most successful marketing strategies:
1) Creating personalized content
You can personalize your campaigns and build targeted content with email marketing for digital collaboration. Personalization can be as simple as using the name of a contact in an email. In fact, emails with the recipient’s first name in the subject line receive a higher clickthrough rate than those without.
On the other hand, segmenting your audience allows you to develop personalized content and deliver the right emails to the right customers. For example, you may want to send one email marketing campaign to repeat customers and another to new customers. One of the biggest advantages of email marketing is…