Welcome to the final day of the Beauty Tech Live, the pioneering virtual event that brings together the joint worlds of beauty and technology. It is jointly organised by The Moodie Davitt Report and BW Confidential.
Have you had a chance to explore our Exhibition Hub Yet? If not, here is a dynamic walkthrough showcasing our exhibitors’ leading-edge businesses, products and services from the joint worlds of beauty and tech.
The Knowledge Hub sessions at Beauty Tech Live concluded on Thursday with some insights into the power of livestreaming as a beauty sales channel. It was led by Madison Schill, who leads communications at live shopping solution Livescale. She was joined by L’Oréal Canada Chief Marketing Officer Samantha Daude Di Nacera, Consonant Skin + Care Founder & President Bill Baker and Dermalogica Consumer Brand Manager Kyla Marsh.
Madison Schill outlined the power of live shopping – by way of illustration, 62% of China’s population engages with live shopping each week, she said. In 2020, live shopping represented 11.6% of China’s ecommerce revenue. She highlighted the recent rise of live shopping shows in Europe and the US, with beauty brands “leading the charge”. Sales conversion rates in beauty events are up to 28% from these events on Livescale, she noted. Key features that attract consumers are engagement and the personal connection one can make, even with a brand’s founder.
Samantha Daude Di Nacera highlighted the value to the L’Oréal group…