Fantasy gaming platform Dream11 has launched a set of new six campaigns which are being promoted during the ongoing Indian Premier League (IPL) 2021. With a tagline ‘Team Hai Toh Mazaa Hai’ (loosely translated to if there’s a team, then there’s fun), the campaign centres around fans and their love for cricket.
Created by advertising agency Tilt Brand Solutions, the 25-second ads are a set of nostalgic and light-hearted TVCs, that strike a chord with cricket enthusiasts who have experienced fun, loyalty and pride while playing gully cricket with their friends as a team. The films feature cricketers Rohit Sharma, MS Dhoni, Shikhar Dhawan, Hardik Pandya and Shreyas Iyer as they have fun playing cricket with teams in their neighbourhood. The films highlight the significance of having a team or a squad in real life to enjoy playing sports with and overcome challenges together as one, just as users of Dream11 enjoy their favourite sport by creating their own fantasy sports team. The catchphrase of this year’s campaign is ‘Dimaag lagana hai toh Dream11 pe lagaa na’.
The campaign takes a functional, call-to-action approach that encourages viewers to use their skills/knowledge and build the best fantasy sports team on Dream11.
“We believe that there’s headroom for growth in the fantasy gaming category. Dream11 has already crossed over 100 million registered users. Our key focus is driving new user acquisitions among sports fans and…