If you’ve asked yourself whether or not to seriously prioritize email marketing in 2021, you’re not alone. It’s a question many marketers ask — every year. You may even come across a few articles claiming that “email marketing is dead.”
Email is still an active marketing tool. Indeed, it’s still one of the most important digital marketing strategies. If you’re in doubt, consider the following: It’s still the best way to engage customers
“What about social media?” one would ask. Well, according to Opt-in Monster, the majority of customers prefer to receive promotional and other marketing messages via email. In the Opt-in Monster survey, 60% of consumers said they are happy to receive promotional messages via email, compared to only 20% for social media. The figure is even higher in B2C marketing, where 74% of customers prefer email over social media.
You’ve probably heard the saying that “2021 will be the year of marketing personalization.” It’s not just a cliché. Today’s consumers are drifting more toward brands that go the extra mile to provide personalized shopping experiences. Research shows that 71% of consumers are significantly influenced by personalization. Email offers the best channel to provide a personalized customer journey.
It’s arguably the most cost-effective way to market.
Digital marketing can be grossly expensive. Even on apparently “free” platforms such as…