Companies like TikTok and Bumble are hiring college students to work as brand ambassadors on campus. These jobs pay better than typical college jobs like food service and retail — and provide valuable career experience.
Students say they’ve learned about marketing, content creation and management while working as brand ambassadors — and grown their network by connecting with other campus representatives across the country. And, in a hyper-competitive internship and job market, brand ambassador experience is one way to stand out, the students said.
“My life changed because of the TikTok ambassadorship program,” said Bita Motiie, a senior at the University of North Texas studying marketing.
Bita Motiie, a senior at the University of North Texas, says being a brand ambassador for TikTok opened up a lot of job opportunities for her.
Photo: Michael Chavira
Motiie has been working as a campus representative for the social media platform since the fall of 2019 and says it helped her identify her interest in branding and building online communities — and jumpstart her career.
“I have had so many new job opportunities,” Motiie said. “Even the place that I currently work at, they specifically hired me because I had experience as a TikTok brand ambassador.”
Campus ambassador programs benefit brands, too. A study by Jonah Berger, a marketing professor at the Wharton School of the University of Pennsylvania, and research firm Keller Fay Group, found that 82% of consumers were…