You might think TikTok is just a lip-syncing app for Gen-Zers, but in reality, it is much more than that. The app hosts short videos covering everything from comedy bits to how-to videos, life hacks, dancing, daily vlogs, sports highlights, and ecommerce tips—really anything you can think of.
In early 2020, TikTok shot up in popularity as teens and even adults turned to it for boredom-busting entertainment around the start of the coronavirus pandemic.
Now, TikTok has nearly 1 billion monthly active users worldwide, with nearly 80 million just in the US. Its rapid-fire format and seemingly inexhaustible content make it pretty addicting as well. Users spend an average of 52 minutes per day scrolling through random videos.
Whether you’re on TikTok or not (or just unwilling to admit you’re on it) there’s no denying the massive audience you can reach.
At Jungle Scout, we frequently talk about how important it is to build a brand both on and off Amazon. That involves building a branded social media presence. Given TikTok’s widespread usership and potential to launch your products to viral popularity, if you’re not utilizing the app in your brand-building and social media strategy, you really should be.
In this article, we’ll go over how to promote your business and sell your products on TikTok.
What is TikTok?
TikTok is a short-form video sharing app where users can create and share clips up to 60 seconds long. What’s unique about TikTok—and what…